Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
The GCD is both a creator and a supervisor of creative work.
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity.
Anomaly's Berlin office has been tasked with overseeing the brand's strategy as Tonies enters new markets.
The friction began before the dispute over the Special Expenses account.
FCB Chicago hired Pedro Pérez as chief creative officer, taking over from Andrés Ordóñez, who was promoted to global CCO at FCB.
Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.
The chocolatier is now the largest account on the agency's roster.
The agency now has five CCOs with a global remit.
Advertising and public relations is younger and whiter than the general public.
Steven Moy plans to blend creativity with his technology background at L&C.
The company grew net revenue by 4.4% in 2023.
The change comes as Spotify's undergone rounds of layoffs.
CEO Michael Treff played in bands and ran record labels on his way to advertising.
Ogilvy and the ERA Coalition reinvented the petition to galvanize the TikTok generation behind a fight for women's equality.