Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm
The humorous effort goes behind the scenes of modern dairy farming.
How Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR
IPG agency Carmichael Lynch will help reinvigorate the marketing and guest experience for Red Robin.
When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost
Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?
Xfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film
Xfinity released “The Aviators.” Created in partnership with agency of record Goodby Silverstein & Partners, this high-production short film introduces us to a group of veterans and one dedicated grandchild [...]
David Yurman Names PHD Global Media Agency of Record
The account moves away from mSix&Partners, and includes traditional and digital channels.
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories
Agency leaders told ADWEEK how they knew it was time to fire their clients.
How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America
Rizuto was most recently CCO at Dentsu Creative.
These Rising Creatives Won U.S. Cannes Young Lions Competition
The NCM-facilitated contest continues to grow in the U.S.
Blending Boundaries: Crafting Events That Thrive In-Person and Virtually
How the creative agency is designing events for dynamic engagement, onsite and online.
BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership
The longtime BBDO chief creative is set to retire after four decades in the industry.
ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models
Agencies reported that fixed pricing was the most popular model of compensation, followed by hourly rate fees.
Marketing to the Next Generation Can’t Wait
Agency Croud is working to help brands reach Gen Z and Gen Alpha.
Indie Design and Branding Agency Pearlfisher Names First Global CEO
Design veteran Jason Brown will shape the agency's long-term growth plans.
CBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge
Creative and design agency CBX's Rick Barrack is driven by excellence.
